CeSDT - Printing in general

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Printing in general

Press, print and printing

Press is an activity that deals with multiplication and spreading of information. We categorise it as a medium or means of communication. Print is understood as a narrower area of this activity, which deals with the technology of printing, with graphical preparation, printing and additional work on graphic products. Printing on a printing machine is a process in which printing colour/ink is transferd from a printing form or other information holder on to print material.
In the developed world, printing employes 1% of the active population, and contributes the same amount to the Gross Domestic Product (GDP). Most of the income is generated in the advertising area by printing brochures, catalogs, ads in newspapers and magazines, etc. There are trends of connecting print with other media, new division of work between authors, designers, publishers and printing plants. The contemporary printing plant is a high-tech creative company which belongs to the global communication industry.

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